Lustre Cream Shampoo was the “it” beauty item for women in the 60s. It was especially loved by Hollywood movie stars. If you wanted to become a “dream girl,” you had to use Lustre Cream Shampoo. But, at the beginning of the 90s, it was taken off the shelves. Read the rest of this article to find out what happened to Lustre Cream Shampoo.
What is Lustre Cream Shampoo?
Lustre Cream Shampoo, whose official name is Lustre Crème Shampoo, was a hair care product made by Colgate-Palmolive Company. It was introduced in 1944 and quickly became a public favorite. During this time, the creamy shampoo was endorsed by many of the top movie stars in Hollywood.
Lustre Cream Shampoo was known to contain lanolin, a hair-loving ingredient. As such, it proved to be a wonder product for hair.
The shampoo was also incredibly well-marketed, as women felt like they needed Lustre Cream to become beautiful. In fact, it was dubbed the shampoo to become a “dream girl” in the 60s.
Why People Loved Lustre Cream Shampoo
- It can be used with any water, even chisel water. (This was very important back then!)
- It cleanses hair well, getting rid of loose dandruff.
- It does not dull the hair or dry it out, even with frequent washes or exposure to environmental factors and hard water.
- It does not contain harsh ingredients and helps keep the hair in its best condition.
- It has a foamy solution and silky suds that are soft and comfortable to use.
- It has a rich fragrance that leaves the hair smelling lovely all day.
- It has a soft, creamy, thick feel that adds to the experience of washing hair.
- It was inexpensive despite being the shampoo of choice for Hollywood stars.
What Happened to Lustre Cream Shampoo?
Lustre Cream Shampoo was one of the most popular shampoo brands in the 1980s. It was known for its thick, creamy formula, and pleasant scent. However, Lustre Cream Shampoo disappeared from store shelves in the early 1990s.
There are several theories about what happened to Lustre Cream Shampoo. One theory is that the company that made it discontinued it because it wanted to focus on other brands. Another theory is that Lustre Cream Shampoo simply fell out of favor with consumers and wasn’t selling well anymore.
Whatever the reason, Lustre Cream Shampoo is no longer available. If you’re looking for a similar product, you might want to try Pantene’s Classic Clean Conditioning Thickening Crème Rinse or Herbal Essences’ Body Envy Volumizing Conditioner.
Frequently Asked Questions (FAQs)
What was Lustre Cream Shampoo’s main ingredient?
Lanolin was the well-known ingredient in Lustre Cream Shampoo. It is a natural oil that is produced by sheep. It is secreted from their skin to protect them from harsh elements. Lanolin has been used for centuries as a lubricant and moisturizer for both skin and hair.
Recent studies have shown that lanolin can help to repair damaged hair, add shine, and protect against split ends. It can also help to keep your scalp healthy by preventing dandruff and dryness. If you are looking for a natural way to improve the condition of your hair, lanolin is the way to go!
What is Colgate-Palmolive Company?
The Colgate-Palmolive Company is an American multinational consumer products corporation headquartered in New York City that was founded all the way back in 1806! It was originally founded under the name “William Colgate & Company.”
The company sells oral hygiene items like toothpaste and toothbrushes, personal care items like soap and body wash, and even pet nutrition products under well-known brands such as LadySpeed Stick & Ajax.
Not only does this massive company operate within America, but it also markets its many different types of products to over 200 countries worldwide!
This incredible empire started with just one man– William Colgate–who originally sold his wares door to door before opening up a tiny shop on Broadway street selling starch, candles, and soaps.
His son Samuel took over shortly after William’s death and began selling what we now know today as “toothpaste”!
Other members of Colgate’s family also got involved in running different aspects of this ever-growing business.
- His brother Peter opened up a starch factory.
- His sons Richard became president, and George became treasurer.
- His nephews James Boorman Colgateson of Peter and John Jay Jackson Sr., both eventually joined the firm during leadership transitions in 1865 and 1873, respectively.
Which celebrities endorsed Lustre Cream Shampoo?
At its prime, Lustre Cream Shampoo was used by 4 in 5 big Hollywood stars. To give you a few names:
- Bette Davis (1951)
- Deborah Kerr (1964)
- Marilyn Munroe (1953)
- Jane Russell (1954)
- Rita Hayworth (1954)
- Jane Powell (1954)
- Virginia Mayo (1954)
- Maureen O’Hara (1952)
- Doris Day (1956)
- Joan Crawford (1955)
- Natalie Wood (1958)
- Elizabeth Taylor (1953)
- Barbara Stanwyck (1953)
- Anita Ekberg (1958)
- Betty Grable (1953)
- Ann Blyth (1957)
- Sandra Dee (1959)
- Janet Leigh (1963)
- Jeanne Crain (1953)
- Ruth Roman (1951)
- Ava Garner (1951)
- Betty Hutton (1948)
- Tina Louise (1959)
- Vera Miles (1960)
- Anne Baxter (1953)
- Dana Wynter (1956)
- Rhonda Fleming (1955)
- Joan Collins (1957)
- Grace Kelly (1956)
- Arlene Dahl (1953)
- Mitzy Gaynor (1956)
- June Allyson (1954)
- Cyd Charisse (1958)
- Ester Williams (1953)
- Ann Millar (1952)
- Shirley Jones (1962)
- Jane Wyman (1952)
What happened to Lustre Cream Shampoo? As you have read, this remains a head-scratching topic. No one knows exactly why this holy-grail product was pulled off the shelves, though theories exist.